Crafting Workforce Experience (Wx) by Communicating Impact
Older management theories seem to propose that work is a transaction. People turn up at work, we pay them and the transaction gets completed. However, research indicates that people crave for their work to have meaning and positive impact.
Irrespective of whether one is a janitor or a CEO, the magnitude of one’s contributions to the organization and to the community at large makes a difference. A study conducted by BetterUp Labs in 2017 found that 90% of professionals surveyed would gladly take a 23% hit in their future earnings, if only they could find work that is more meaningful. (That’s a whopping $21,000 per person.)
People feel a sense of being respected and valued if they know the larger perspective around the work that they are doing. Some of the aspects that they value are:
a. Being heard: Everyone wants to be listened to and their ideas given a patient hearing. Open slots with leaders and providing people with ‘office hours’ is an emerging trend to help everyone express themselves and get some facetime with leaders.
b. Being aware of the importance of their work output: Whether it is an intern who has worked on an urgent client report for 24 straight hours, or a person repairing rail tracks at night, being aware of the importance of one’s work output instils a renewed sense of pride in one’s work and improves motivation.
c. Being provided with the right information and goals: Understanding beyond immediate tasks and being told the larger goals that one is contributing to unlocks higher productivity.
d. Being invited to communicate openly: Psychological safety in communication and being able to candidly express positive and constructive feedback builds trust. People are more likely to listen to differing perspectives once trust has been established, and the true impact of what they are delivering at work can be communicated.
Leaders can make sure that people are aware of the impact that they create and take pride in it by: